"Early Edition" is the title of a TV show that aired between 1996 and 2001

The show had an original storyline:

Gary Hobson, a former stock broker, wakes up every morning to find tomorrow's newspaper at his doorstep.

The newspaper doesn't just appear there. It is being delivered by a mysterious orange cat…

This captivating story encapsulates wonderfully the idea of 1st2c:

If you know where to look, at in the parallel universe of Internet's Consumer Media and how to manage the information it holds, than you might have "tomorrow's newspaper" of your market, company or brand.

1st2c is the orange cat.

A smart one.

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